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NRF Big Show Wrap Up: Online Marketing Strategies
A panel discussion titled: “Marketing Strategy Online: Trends and Implications Every Exec Should Know” was presented at the National Retail Federations 1001st Annual Convention & Expo in New York...
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Klout — The Different Social Media Experience
Klout was first established in San Fransisco in Sept 2009, it’s main aim is to measure users activity on social media. It evaluates how interactive people are on certain social media sites including:...
View ArticleShifts in Email Marketing?
Are emails as relevant as they once were before the rise of social media and smartphones? How can emails compete with newer, more innovative forms of media? Are younger people less likely to read...
View ArticleOpinions….Companies lack in Email Marketing
Companies, especially marketers, need to remember what the data is showing, in their results. This article linked below, reveals where marketers associated with the 600 companies surveyed, have failed...
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Don’t Wait to Get Social
With the variety of social media channels now available to marketers, and new ones landing on the scene, what seems like every day, it’s time to make social media part of your overall marketing...
View ArticleSallie Burnett Shares Keys to Social Media Success
Sallie Burnett is no stranger to the intricate dynamics that turn a customer into a fan, and a fan into a loyal advocate. “It’s time to start leveraging social media to turn users into customers,”...
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Facebook Brand Fans Are Super Consumers
It is important to understand fundamental behavioral differences between Facebook fans and non-fans. For example, fans are much more active in social media, with two-thirds of brand fans also being a...
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Value of a Facebook Fan to Consumer Brands Increased 28% in 2013
So, just what is the value of a Facebook ‘like’? Does it have any real worth in terms of increased sales and customer loyalty, or is it simply a fan count? In truth the value of a ‘like’ varies wildly...
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Convert Brand Users to Fans
Social media demands a shift from brands pushing messages one-directional to getting involved in a two-way engagement with your customers. Your customers have formed opinions about you, your level of...
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Marketers Struggle with Social Media
[Source: Pivot Conference] Marketers struggle to get the most out of their presence on social sites, and with brands’ continued tenure on the networks, their goals and the metrics they use to measure...
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